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  2. File:Go-to-market strategy.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Go-to-market_strategy.pdf

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.

  3. Values-based innovation - Wikipedia

    en.wikipedia.org/wiki/Values-based_innovation

    The values-based view is not to be confused with the ‘value-based view’ in business management or innovation studies. While the term value refers to the aim of maximizing a company's financial value, which follows from the shareholder value paradigm, values refer to the subjective notions of the desirable, expressed as beliefs, attitudes ...

  4. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1]

  5. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  6. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Value-based pricing: (also known as image-based pricing) occurs where the company uses prices to signal market value or associates price with the desired value position in the mind of the buyer. The aim of value-based pricing is to reinforce the overall positioning strategy e.g. premium pricing posture to pursue or maintain a luxury image.

  7. Porter's four corners model - Wikipedia

    en.wikipedia.org/wiki/Porter's_Four_Corners_Model

    Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.

  8. Value measuring methodology - Wikipedia

    en.wikipedia.org/wiki/Value_Measuring_Methodology

    Formal methods to calculate the Return on investment (ROI) have been widely understood and used for a long time, but there was no easy and widely known way to provide a formal justification for decisions based on intangible values, which can include the reputation of an organization, the wellbeing of staff, or the impact on society or the ...

  9. Strategy+Business - Wikipedia

    en.wikipedia.org/wiki/Strategy+Business

    Strategy+Business also publishes “Global Innovation 1000,” a report that examines corporate spending on research and development each year, based on research conducted by Strategy&. [15] The magazine's most popular pieces were collected in “15 Years, 50 Classics,” published in 2010. [ 16 ]