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  2. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1 ] Each time an ad is fetched, it is counted as one impression.

  3. YouTube Creator Awards - Wikipedia

    en.wikipedia.org/wiki/YouTube_Creator_Awards

    YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from the American video platform YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole discretion of YouTube.

  4. Target rating point - Wikipedia

    en.wikipedia.org/wiki/Target_rating_point

    TRPs are often added up by week, and presented in a flowchart so a marketer can see the amount of impressions delivered to the target audience from each media channel. TRPs can also be calculated as 100 x reach x frequency, where reach is the percent of the target audience with at least one impression and frequency is the average number of ...

  5. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    Also, viewthroughs lack a specific predetermined landing page since the visit can come through a direct type-in or via another click-based digital marketing channel, e.g. search, email or social media. TRR is the sum of both viewthrough and clickthrough response that resulted from the display media campaign.

  6. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.

  7. Multi-channel network - Wikipedia

    en.wikipedia.org/wiki/Multi-channel_network

    A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.

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  9. Impression - Wikipedia

    en.wikipedia.org/wiki/Impression

    Impression (publishing), a print run of a given edition of a work Impression (online media), a delivered basic advertising unit from an ad distribution point Cost per impression, cost accounting tool using in e-marketing