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For example, tones of red lead to feelings of arousal while blue tones are often associated with feelings of relaxation. Both of these emotions are pleasant, so therefore, the colors themselves can procure positive feelings in advertisements. The chart below gives perceived meanings of different colors in the United States.
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associative synesthesia: feeling a very strong and involuntary connection between the stimulus and the sense that it triggers; For example, in chromesthesia (sound to color), a projector may hear a trumpet, and see an orange triangle in space, while an associator might hear a trumpet, and think very strongly that it sounds "orange".
Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. [3]
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For example, a positive valence would shift the emotion up the top vector and a negative valence would shift the emotion down the bottom vector. [11] In this model, high arousal states are differentiated by their valence, whereas low arousal states are more neutral and are represented near the meeting point of the vectors.
Emotional granularity is an individual's ability to differentiate between the specificity of their emotions. Similar to how an interior decorator is aware of fine gradations in shades of blue, where others might see a single color, [1] an individual with high emotional granularity would be able to discriminate between their emotions that all fall within the same level of valence and arousal ...
The Theosophist "meanings of colors" of thought-forms and human aura associated with feelings and emotions Alexander Scriabin was a Russian composer and pianist. He is famously regarded as a synesthete, but there is a lot of controversy surrounding whether he had chromesthesia or not. [ 27 ]