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Levi Strauss started an enduring fashion empire, which he launched by making one of the world's most durable and popular clothing items — the blue jeans.
Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls began in the 1870s.
The History of Denim. May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans.
Levi Strauss & Co. introduced the first blue jeans for women. Learn More. 1936 - The First Use of Red Tab. In order to differentiate our products from competitors, the Red Tab is added to the right back pocket of the 501® jean, where it is still placed today. Learn More. 1965 - International Division is Formed.
In 1934, the first jeans for women were made. Called the Lady Levi’s, they were made of pre-shrunk denim and constructed with many of the same features of the men’s 501 jeans, however they owed their feminine allure to a fashionably high, nipped in waist.
On this day, May 20, in 1873, Strauss and his partner, Jacob Davis, were given a patent for work pants strengthened with rivets—the first example of what we now know as blue jeans.
Levi Strauss Jeans, 1875–96. In the late 1800s, San Francisco merchant Levi Strauss and tailor Jacob Davis began manufacturing worker’s trousers reinforced by copper rivets—the world’s first jeans. The jeans in this photo are one of the oldest known pairs.
Miners, railroad mechanics and engineers wear denim work pants because they’re so hardy—except at stress points like the pockets and the base of the button fly. In San Francisco, Levi Strauss & Co. and Jacob Davis receive their patent, and the riveted blue jean is born. Goodbye to the dreaded “blowout.”. Hello to….
Levi Strauss Jeans, 1875–96. In the late 1800s, San Francisco merchant Levi Strauss and tailor Jacob Davis began manufacturing worker’s trousers reinforced by copper rivets—the world’s first jeans. The jeans in this photo are one of the oldest known pairs.