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2. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. [13] There are also paid techniques to increase the number of backlinks to a target site.

3. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Google has cautioned site developers to avoid "free-for-all" links, link-popularity schemes, and the submission of a site to thousands of search engines, given that these tactics are typically useless exercises that do not affect the ranking of a site in the results of the major search engines. [6]

4. Help:What links here - Wikipedia

   en.wikipedia.org/wiki/Help:What_links_here

   The backlinks list includes transclusions of the current page. It also includes links which exist on certain pages because the page transcludes another page (template). For example, if page A transcludes template B, and B contains a link to C (not contained within <noinclude> tags), then the link to C will appear on page A, and A will be listed ...

5. Link farm - Wikipedia

   en.wikipedia.org/wiki/Link_farm

   A diagram of a link farm. Each circle represents a website, and each arrow represents a pair of hyperlinks between two websites. On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. [1] In graph theoretic terms, a link farm is a clique.

6. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   Li referred to his search mechanism as "link analysis," which involved ranking the popularity of a web site based on how many other sites had linked to it. [16] RankDex, the first search engine with page-ranking and site-scoring algorithms, was launched in 1996. [17] Li filed a patent for the technology in RankDex in 1997; it was granted in ...

7. Competitor backlinking - Wikipedia

   en.wikipedia.org/wiki/Competitor_backlinking

   Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.