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Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
For example, say a person has stored the stimulus concept "dog" as both the word 'dog' and as the image (appearance, sound, smell, and other sensory information) of a dog. When asked to recall the stimulus, the person can retrieve either the word or the image individually, or both simultaneously.
"THE CAT" is a classic example of context effect. We have little trouble reading "H" and "A" in their appropriate contexts, even though they take on the same form in each word. A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1]
Recognition of these words is faster and more accurate than other words. The word frequency effect is one of the most robust and most commonly reported effects in contemporary literature on word recognition. It has played a role in the development of many theories, such as the bouma shape.
Content words usually consist of nouns and regular verbs and are more rare than frequent function words. [7] [9] These word types are usually given and paid more attention to. The word “ant” is an example of a rare content word in comparison to a structurally similar looking frequent function word like “and”. [4]
In cognitive psychology, the word superiority effect (WSE) refers to the phenomenon that people have better recognition of letters presented within words as compared to isolated letters and to letters presented within nonword (orthographically illegal, unpronounceable letter array) strings. [1]
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Phonaesthetics (also spelled phonesthetics in North America) is the study of the beauty and pleasantness associated with the sounds of certain words or parts of words.The term was first used in this sense, perhaps by J. R. R. Tolkien, [1] during the mid-20th century and derives from Ancient Greek φωνή (phōnḗ) ' voice, sound ' and αἰσθητική (aisthētikḗ) ' aesthetics '.