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Shopify is the name of its proprietary e-commerce platform for online stores and retail POS (point-of-sale) systems. The platform offers retailers a suite of services, including payments, marketing, shipping and customer engagement tools. [2] As of 2024, Shopify hosts 5.6 million active stores across more than 175 countries. [3]
Custom software (also known as bespoke software or tailor-made software) is software that is developed specifically for some specific organization or other user. As such, it can be contrasted with the use of out-of-the-box software packages developed for the mass market, such as commercial off-the-shelf software, or existing free software.
Mass customization is a product design strategy and is currently used with both delayed differentiation and modular design to enhance the value delivered to customers. [2]Mass customization is the method of, "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network".