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Multi-level marketing (MLM), also called network marketing [1] or pyramid selling, [2] [3] [4] is a controversial [4] and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or ...
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Telstra Corporation Ltd v Desktop Marketing Systems Pty Ltd was a 2001–2002 case in the Federal Court of Australia in which Telstra successfully argued that its copyright had been infringed by the reproduction of data from the White and Yellow Pages telephone directories in CD-ROM format.
European Grouping of Marketing Professionals/CEDIPAC SA (dissolved in 1995) European Home Retail (dissolved in 2007) Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002)
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The DSA serves as a public relations and lobbying group acting on behalf of its member companies. [3] [5] The DSA played a role in petitioning the Federal Trade Commission (FTC) to exempt multi-level marketing companies from consumer protection regulations outlined in the FTC's 2006 proposed Business Opportunity Rule, encouraging people to write 17,000 form letters complaining about the rule ...
In the mid-1980s, Smith developed an interest in the network marketing business model. He recognized the marketing and compensation strategy was suited for the marketing and distribution of services, rather than physical products. He designed and deployed his network-marketing strategy at a telecommunication startup company; this concept grew ...
For example, in the late 1990s the Australian telecommunication company Telstra was facing the fear of competition for the first time due to the facts that a new entrant called Optus was already threatening the company's operation. [2] The managers of Telstra knew that they have to act quickly and decided to implement a defensive strategy.