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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
] The clothing brand that followed gained popularity in the US and attracted the attention of celebrities such as Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church. Audigier helped popularize the brand, but left on amicable terms in 2007. He went on to popularize the Ed Hardy brand. [7]
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Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, artistic swimming, triathlon, and water polo. Some swimsuits are designed specifically for swimming competitions where they may be constructed of a special low resistance fabric that reduces skin drag
[60] In 1992, a behind-the-scenes made-for-HBO special documentary was released on VHS as the Sports Illustrated Behind the Scenes: Official Swimsuit Video. [61] In 1993, Sports Illustrated: The 1993 Swimsuit Video was released by HBO films. [62] The Sports Illustrated 1994 Swimsuit Issue Video was released on video by Dakota North ...
In 2002, actress and model Brooke Burke created a swimwear line called Barely Brooke with Venus. In June 2020, Venus Fashion launched a swimwear line with Sports Illustrated Swimsuit. [18] [19] [20] The collaboration featured nearly 40 items, including long-sleeved one-pieces, tie-dye, neon, color-block and animal print swimwear and cover-ups. [21]
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