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2. American Marketing Association | AMA

   www.ama.org

   We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year. Events

3. What is Marketing? — The Definition of Marketing — AMA

   www.ama.org/the-definition-

   Data and analytics take the guesswork out of marketing and allow you to focus on what matters – the success of your marketing campaigns. Plus, they help you get more value from your marketing budget, improve customer efficiency, and understand what is working best in your marketing strategy.

4. About AMA - American Marketing Association

   www.ama.org/about-ama

   The American Marketing Association is the essential community for marketers. In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address.

5. AMA Membership - American Marketing Association

   ama.org/ama-member

   Stay ahead in today's fast-paced marketing field with the American Marketing Association (AMA), the world's largest marketing association. Join our community to access exclusive resources, training and networking opportunities that will propel your career forward.

6. AMA Professional Certified Marketer® - American Marketing...

   www.ama.org/certifications

   With the American Marketing Association, you can get a certification in marketing management, content marketing, and/or two levels of digital marketing with our partner DMI, the Digital Marketing Pro and the Digital Marketing Expert.

7. Academic Journals - American Marketing Association

   www.ama.org/ama-academic-journals

   Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list.

8. Digital Marketing Certification - American Marketing Association

   www.ama.org/certifications/digital-marketing-certification

   Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

9. Marketing Management Certification - American Marketing...

   www.ama.org/certifications/marketing-management-certification

   This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included! Get the Prep Course + Exam Bundle

10. Join the AMA - American Marketing Association

    www.ama.org/join-the-ama

    This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content.

11. AMA Conference - American Marketing Association

    www.ama.org/ama-conference

    Explore the forefront of marketing innovation with the American Marketing Association’s renowned conferences. We curate unparalleled experiences that blend established best practices with cutting-edge techniques, offering attendees unique insights to elevate their marketing strategies.