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Adweek is a weekly American advertising trade publication that was first published in 1979. [1] Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem.
Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. [4] The site AdCritic.com was acquired by The Ad Age Group in March 2002. [5] In 2004, Advertising Age acquired American Demographics magazine. [6] In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list. [7]
Brandweek is a part of Adweek, covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a Toronto -based private equity firm that invests in digital media and marketing services.
Campaign publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring Campaign releases its School Reports, an assessment of how the biggest advertising agencies performed over the past ...
Marketing Week’s main columnists include Mark Ritson, Thomas Barta, Helen Edwards, cartoonist Tom Fishburne, Tanya Joseph, and Helen Tupper. [9] Marketing Week is also involved with Centaur Media's Festival of Marketing, also held annually in London. Marketing Week celebrated its 40th birthday at the most recent Festival of Marketing. [10]
Contagious is an advertising magazine that is published quarterly by Contagious Communications, a total communications resource for the global marketing community. It was founded in 2004 by Paul Kemp-Robertson, former director of creative resources at advertising company Leo Burnett Worldwide and editor of Shots magazine, and Gee Thomson, author of Mesmerization and co-founder of Shots magazine.
A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. [86] Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to the ads they display or broadcast.
The target audience of M&M was marketing professionals, including the managers and decision makers in the field. [6] The magazine published annual lists such as Top 300 brands. [7] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising. [8] The last edition of the magazine appeared on 18 December 2020.