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Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media.
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
M. Madonna studies; Mass communication; Mass media impact on spatial perception; McLuhan Program in Culture and Technology; Mean world syndrome; Media archaeology
The less paradigm in media studies since the Second World War has been associated with the ideas, methods and findings of Paul F. Lazarsfeld and his school: media effect studies. Their studies focused on measurable, short-term behavioral 'effects' of media and concluded that the media played a limited role in influencing public opinion.
Media studies therefore, ideally, seeks to identify patterns within a medium and in its interactions with other media. Based on his studies in New Criticism , McLuhan argued that technologies are to words as the surrounding culture is to a poem: the former derive their meaning from the context formed by the latter.
Similar to this, within media studies the central mediating factor of a given culture is the medium of communication itself. The popular conception of mediation refers to the reconciliation of two opposing parties by a third, and this is similar to its meaning in both Marxist theory and media studies.
The Fifth Estate is a socio-cultural reference to groupings of outlier viewpoints in contemporary society, and is most associated with bloggers, journalists publishing in non-mainstream media outlets, and the social media or "social license". The "Fifth" Estate extends the sequence of the three classical Estates of the Realm, nobility, clergy ...
Media linguistics is the linguistic study of language use in the media. It studies the functioning of language in the media sphere, or modern mass communication presented by print, audiovisual, digital, and networked media. Media linguistics investigates the relationship between language use, which is regarded as an interface between social and ...