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  2. Cross listing - Wikipedia

    en.wikipedia.org/wiki/Cross_listing

    Cross-listing (or multi-listing, or interlisting) of shares is when a firm lists its equity shares on one or more foreign stock exchange in addition to its domestic exchange. To be cross-listed, a company must thus comply with the requirements of all the stock exchanges in which it is listed, such as filing.

  3. Brand alliances - Wikipedia

    en.wikipedia.org/wiki/Brand_alliances

    A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...

  4. Dual-listed company - Wikipedia

    en.wikipedia.org/wiki/Dual-listed_company

    A dual-listed company or DLC is a corporate structure in which two corporations function as a single operating business through a legal equalization agreement, but retain separate legal identities and stock exchange listings. Virtually all DLCs are cross-border, and have tax and other advantages for the corporations and their stockholders.

  5. Alibaba to upgrade Hong Kong listing in a bid to attract ...

    www.aol.com/news/alibaba-upgrade-hong-kong...

    The conversion to dual primary listing does not involve any issue of new shares or even raising of funds by the company, Alibaba said. Hong Kong-listed shares of the company gained as much as 0.7% ...

  6. Marketing co-operation - Wikipedia

    en.wikipedia.org/wiki/Marketing_co-operation

    A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...

  7. Co-branding - Wikipedia

    en.wikipedia.org/wiki/Co-branding

    Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

  8. Direct Listing vs. IPO: What’s the Difference? - AOL

    www.aol.com/finance/direct-listing-vs-ipo...

    Both initial public offerings (IPOs) and direct listings are ways for companies to make their shares available for purchase by listing them on public exchanges. However, there are key differences ...

  9. Cross border listings - Wikipedia

    en.wikipedia.org/wiki/Cross_border_listings

    Cross border listings is the practice of listing a company's shares in a stock exchange of a country other than that in which the company is based. Firms may adopt cross-border listing to obtain advantages that include lower cost of capital, expanded global shareholder base, greater liquidity in the trading of shares, prestige and publicity.