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As female mod fashion became more mainstream, slender models like Jean Shrimpton and Twiggy began to exemplify the mod look. Maverick fashion designers emerged, such as Quant, who was known for her miniskirt designs, and John Stephen, who sold a line named "His Clothes" and whose clients included bands such as Small Faces. [56]
Mod fashion was often described as the City Gent look. The young men [90] incorporated striped boating blazers and bold prints into their wardrobe. [91] Shirts were slim, with a necessary button down collar accompanied by slim fitted trousers. [4] Levi's were the only type of jeans worn by Modernists.
Mod fashion is one of the most distinguishable of vintage styles thanks to its colorful prints, jaw-dropping hemlines and innovative designs that until the 1960s, had never been considered fashionable
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz , soul , Motown , ska and British blues-rooted bands like the Yardbirds , the Small Faces , and later the Who and the Jam .
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