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Wendy's is also still offering its $3 Frosty Key Tag until Feb. 16. Customers can spend $3 for the keychain and get a free Jr. Frosty with any purchase, per the restaurant chain's website.
The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. The practice, known as “dynamic pricing,” will ...
đ Wendy’s says surge pricing is off the menu. In a statement Tuesday, Wendy’s said the announcement was misconstrued by media outlets as an intent to practice surge pricing. The company ...
Dynamic pricing coming to Wendy’s highlights a potential “turning point” in technology for the fast-food industry, said Jonathan Maze, editor-in-chief of trade publication Restaurant Business.
In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills. [16] In 2010, Taco Bell introduced the $2 Meal Deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a Gordita supreme), a bag of Doritos, and a medium drink ...
A Wendy’s spokesperson had initially confirmed the digital menus, as well as dynamic pricing, in a Feb. 26 statement to TODAY.com, noting the company’s future ability to change prices at ...
Wendy’s will experiment with dynamic pricing, introducing digital menu boards with fluctuating prices and promotions, as early as next year.
In 1988, Wendy's was the first fast-food chain to create a single-price-point "value menu" where all items listed on that menu were priced exclusively at 99¢. That menu was modified in 2007, with prices ranging from 99¢ to $2.00.
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