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A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
The more advanced built-in bras are effectively real bras with padding and underwire with a full-fledged support ability, these are mainly intended for larger bust that require sturdier support. Front-closure: Bras with a single, non-adjustable clasp positioned in the center front gore between the breasts. Full-coverage cups usually have hook ...
Wide straps add even more support, while the bra's back design incorporates stretchy bands for subtle shoulder support and a posture boost. Colors: 4 options Sizing: 36-50 band size, B-K cup size
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Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.
The underwire was first added to a strapless bra in 1937 by André, a custom-bra firm. [13] Patents for underwire-type devices in bras were issued in 1931 and 1932, but were not widely adopted by manufacturers until after World War II when metal shortages eased.
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