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Increasing calls for the introduction of warning labels on alcoholic beverages have occurred after tobacco packaging warning messages proved successful. [4] The addition of warning labels on alcoholic beverages is historically supported by organizations of the temperance movement, such as the Woman's Christian Temperance Union, as well as by medical organisations, such as the Irish Cancer Society.
A collage consisting of six beer labels, a typical breweriana item. Breweriana refers to articles containing a brewery or brand name, such as beer cans, beer bottles, bottle openers, beer labels, tin signs, beer mats, beer steins, beer trays, beer tap, wooden cases and neon signs.
The Alcoholic Beverage Labeling Act warning on a beer can The warning on a wine bottle. The Alcoholic Beverage Labeling Act (ABLA) of the Anti-Drug Abuse Act of 1988, Pub. L. 100–690, 102 Stat. 4181, enacted November 18, 1988, H.R. 5210, is a United States federal law requiring that (among other provisions) the labels of alcoholic beverages carry an alcohol warning label.
Kim Jordan, the president of New Belgium Brewery, credits the success of the company in part on Fitch's artwork: "Our beers were good, our labels were interesting to people, and we pretty quickly had a fairly robust following." [26] In 2010, however, New Belgium unveiled its four-beer Explore Series, whose labels featured a different design.
One of the more unusual promotions was the "Talking Package". It was a robot made of Lucky Beer containers; its body was a beer barrel, the neck, arms and legs were made of beer cans, and the head and feet were large bottles. One hand held a beer bottle, as well. Inside was a microphone and a speaker.
Beer distribution in America is divided into manufacturers, wholesalers, and retailers. The middle man in this arrangement is a requirement of the laws in most states in order for more efficient taxation and regulation of the industry. Before Prohibition, beer was sold to the American people almost exclusively through saloons. [89]
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