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Subfields of this include Co-operative economics, and the History of the cooperative movement. In December 2011 a special edition of the Journal of Co-operative Studies was given over to the subject of co-operative learning. Edited by Maureen Breeze, the edition contains 14 articles written by theorists and practitioners of co-operative learning.
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A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
In the UK, the terms voluntary association or voluntary organisation cover every type of group from a small local residents' association to large associations (often registered charities) with multimillion-pound turnover that run large-scale business operations (often providing some kind of public service as subcontractors to government ...
Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan.
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According to co-operative economist Charles Gide, the aim of a co-operative wholesale society is to arrange “bulk purchases, and, if possible, organise production.” [1] In other words, a co-operative wholesale society is a form of federal co-operative through which consumers co-operatives can collectively purchase goods at wholesale prices ...