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The general model of color psychology relies on six basic principles: Color may carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior.
The theory varies between two main proposals: that language structure determines how individuals perceive the world and that language structure influences the world view of speakers of a given language but does not determine it. [2] There are two formal sides to the color debate, the universalist and the relativist.
Philosophical concerns about the nature of color can be traced back at least as far as Anaxagoras (5th century BCE), who favoured color realism in his sophism: "Snow is frozen water. But water is dark in color. Therefore, snow is dark in color."
A range of increasingly complex color appearance models appeared to model the behavior of human vision under different viewing conditions, but ended up less used due to the added inputs required and overall algorithmic complexity. In addition, the performance of the 1976 color spaces under different viewing conditions is not their only problem.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [161] [162] [163] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...
Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.
The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference .