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Jewellery is hugely significant for Indian men and women. Men traditionally wear rings with stones or necklaces, and for women, there is an assortment of jewellery that includes maang-tikka, earrings, nose rings, necklaces, bangles, waist chains, anklets and toe-rings - these all form part of the traditional Solah Shringaar for married Hindu women.
Conversely, the jewellery industry in the early 20th century launched a campaign to popularise wedding rings for men, which caught on, as well as engagement rings for men, which did not, go so far as to create a false history and claim that the practice had medieval roots. By the mid-1940s, 85% of weddings in the U.S. featured a double-ring ...
In the early 1990s, India's exchange crisis was resolved, and Titan Company shifted the focus of the brand to the Indian market. A pilot plant was set up in August 1992 and the production began in 1994, and Tanishq's first store opened in 1996 at Chennai Cathedral road. Tanishq was the first jewellery retail chain in India. [5]
P. N. Gadgil Jewellers Limited, also known as Purshottam Narayan Gadgil Jewellers, is an Indian jewellery company founded by Ganesh Gadgil in Sangli in 1832. It is one of the oldest jewellery companies in India, known for its production of jewellery distinctive to the Maharashtra region.
Although one major difference that remained between Indian and European men's fashion was the style and etiquette of head coverings. Some Indian men wore this for religious purposes, like turbans and phetas. For Indian men, it was important to wear this at all times in public, whereas European men would generally remove it.
Hindu god Krishna wearing belly chain. The use of waist chains can be traced back to 4000 years or more originating in the Indian Subcontinent. Historically, waist chains have been used in India, by men and women, as ornaments and as part of religious ceremonies, as accessories and to show affluence.
Toe rings are also worn by men in Tamil culture, usually in a simpler design for comfort. The practice of Tamil men wearing toe rings/Metti had a use in ancient times when people used to walk around barefoot. The toe ring was a way for women to identify married men as it was the norm for women to look down when walking. [5] [better source needed]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]