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The Cooperative Marketing Act of 1926 44 Stat. 802 (1926) was a piece of agricultural legislation passed in the United States which expanded upon the Capper–Volstead Act of 1922. [1] It allowed farmers to exchange “past, present, and prospective crop, market, statistical, economic, and other similar information” at their local cooperative ...
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Subfields of this include Co-operative economics, and the History of the cooperative movement. In December 2011 a special edition of the Journal of Co-operative Studies was given over to the subject of co-operative learning. Edited by Maureen Breeze, the edition contains 14 articles written by theorists and practitioners of co-operative learning.
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan.
Rural Cooperatives magazine helped to increase understanding and use of the cooperative, producer- and user-owned form of business. USDA's oldest periodical, it was launched after Congress passed the Cooperative Marketing Act, which charges USDA with helping to promote cooperatives through education, research, statistics, technical assistance ...
Cooperative inquiry creates a research cycle among four different types of knowledge: propositional knowing (as in contemporary science), practical knowing (the knowledge that comes with actually doing what you propose), experiential knowing (the feedback we get in real time about our interaction with the larger world) and presentational ...