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Former Starwood logo. Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.
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The resort, which opened in 2012, offers 207 hotel rooms along with private residences and condominium-hotel suites. [5] [6] Alongside its accommodations, the St. Regis Bal Harbour Resort provides a range of amenities and services, including three dining areas, a fitness suite, a spa, a business center, a kids' club, and two ocean-view pools. [7]
Starwood Hotels & Resorts Redefines Luxury Landscape, Nearly Doubling Its Global Footprint in Five Years Through St. Regis, The Luxury Collection, and W Hotels Worldwide 100 Luxury Hoteliers ...
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W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan. [2] [3] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand. [4] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar. [5]
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