Search results
Results from the WOW.Com Content Network
It was established in Washington, DC. Kendrix focused on accounts pursuing African-American consumers such as Carnation, National Dental Association, National Education Association, the Republic of Liberia and Ford Motor Company to name a few. One of his career highlights was the acquisition of Coca-Cola as a client.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.
Peggy pleads for him to return home and to his job, insisting McCann Erickson would gladly take him back and there is work to be done with the Coca-Cola account. In despair and on the verge of a breakdown, Don confesses many of his wrongdoings to Peggy: stealing another man's name, breaking all of his vows and scandalizing Sally, believing that ...
Stocking Coke products in all 20,000 of its U.S. stores, Subway was Coca-Cola’s biggest fountain account by number of store locations, per Beverage Digest. Subway has about 37,000 locations ...
Coca-Cola's online marketing techniques were included in a 98-page report issued in May 2007 by the center and the American University called "Interactive Food & Beverage Marketing: Targeting Children and Youth" [12] [13] which criticized the program for collecting personal information from children and for promoting obesity.
Coca-Cola's story started in 1886 when Dr. John Pemberton created a distinctive tasting soft drink now known as Coca-Cola. Today, Coca-Cola now comes in a variety of sweetener and flavor choices.
Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles.
To give just one example: "In the United States, there is only one plant in New Jersey authorized by the Federal Government to grow the coca plant for Coca-Cola syrup manufacture." This cannot stand uncited. Tendency to confuse history of the drink with the history of The Coca-Cola Company. The article wanders off-topic a lot as a result.