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  2. EPG model - Wikipedia

    en.wikipedia.org/wiki/EPG_model

    EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [1]

  3. Hosting the Olympics has become financially untenable ...

    www.aol.com/economics-olympics-110004736.html

    The International Olympic Committee hopes to right the ship, starting with the Paris Games: The nongovernmental sports organization is aiming to take a more frugal and greener approach than in ...

  4. Global marketing - Wikipedia

    en.wikipedia.org/wiki/Global_marketing

    Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]

  5. Internationalization - Wikipedia

    en.wikipedia.org/wiki/Internationalization

    Those entrepreneurs who are interested in the field of internationalization of business need to possess the ability to think globally and have an understanding of international cultures. By appreciating and understanding different beliefs, values, behaviors and business strategies of a variety of companies within other countries, entrepreneurs ...

  6. International business strategy - Wikipedia

    en.wikipedia.org/wiki/International_business...

    International business strategy refers to plans that guide commercial transactions taking place between entities in different countries. [citation needed] [1] [2] Typically, the phrase "international business strategy" refers to the plans and actions of companies (public or private) rather than of governments; as such, the goal of such a strategy involves increased profit.

  7. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. [86] Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to the ads they display or broadcast.

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