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Morphe Cosmetics, also known as Morphe Brushes [1] and legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles-cosmetics and beauty manufacturer founded in 2008. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media ...
On November 1, 2019, at 10 a.m. PST, [35] Morphe stores, online makeup stores and retailers, and Star's website started selling The Conspiracy Collection. [36] Almost immediately, Shopify, the company that hosts Star's website, crashed due to high levels of traffic. Morphe and other smaller beauty sites sold out within fifteen minutes.
Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4]
He started a clothing line, Sisters Apparel, and a makeup collection, the Sister Collection, made in collaboration with cosmetics brand Morphe Cosmetics, in November 2018. [7] [16] Crowds at a Canadian mall, anticipating a Morphe Cosmetics appearance by James Charles. By early 2019, he had 10 million subscribers on YouTube. [17]
Beauty retailer Sephora sold more than 25,000 units of "Champagne Pop" within 20 minutes of its release, breaking sales records. BECCA was bought by Estée Lauder for $200 million in 2017. [12] [13] In 2015, Hill also collaborated with Morphe Cosmetics, creating a palette containing her favorite Morphe eye shadows. She released a limited ...
Jeffree Star (born Jeffrey Lynn Steininger Jr., November 15, 1985) is an American makeup artist, media personality and singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics. In 2009, Star released his debut studio album, Beauty Killer, which included songs such as "Lollipop Luxury" (which has a remix featuring Nicki Minaj ...
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