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The sponsorship included both the men's and women's teams, and ended at the end of 2010. [ 22 ] On August 4, 2010, Columbia Sportswear Company signed an agreement to acquire OutDry Technologies S.r.l., which owns the intellectual property and other assets comprising the OutDry brand and related business, via a cash purchase from Nextec S.r.l ...
A hoodie is a type of sweatshirt [1] with a hood that, when worn up, covers most of the head and neck, and sometimes the face. The most common 'pullover' style hoodies often include a single large kangaroo pocket or muff on the lower front, while hoodies with zippers usually include two pockets , one on either side of the zipper, in the same ...
These loose, collarless pullovers were the first sweatshirts. A new division of the company, focusing solely on the production of sweatshirts, became the Russell Athletic Company. The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on them to exhibit school pride.
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During World War II, 1941–45, Pendleton Woolen Mills devoted most of its production to blankets and fabric for uniforms and clothing for the US military services. In 1949, after postwar market research showed a desire for women's sportswear, the company introduced a line of wool clothing for women and the '49er jacket proved extremely popular.
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