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Diamond Reo Trucks was an American truck manufacturer. In 1967, Diamond T and Reo Trucks were combined to form the Diamond Reo Trucks Division of the White Motor Corporation. Reo dated back to 1904 when Ransom E. Olds, founder of Oldsmobile, began building motor cars, and Diamond T dated back to 1905 when C. A. Tilt began building vehicles.
By 1907, REO had gross sales of $4.5 million, and the company was one of the four wealthiest automobile manufacturers in the U.S. After 1908, however, despite the introduction of improved cars designed by Olds, REO's share of the automobile market decreased due in part to competition from emerging companies like Ford and General Motors. [3]
Diamond T and REO Motor Car Company became the Diamond REO division, which was discontinued in the 1970s. A White Semi performed a role in the 1949 James Cagney film White Heat. This era was probably the peak of White Motor market penetration, with the substantial gasoline engined tractors moving a large part of the tractor trailer fleet.
1940s Diamond T dealership in Oregon. The Diamond T Motor Car Company was founded in Chicago in 1905 by C. A. Tilt. Reportedly, the company name was created when Tilt’s shoe-making father fashioned a logo featuring a big “T” (for Tilt) framed by a diamond, which signified high quality. [1]
American LaFrance ladder truck of Gainesville FD. AEERSA (ambulances, rescue vehicles, fire trucks, 2000–present) Ace (1918–1927; also Busses); Alden Sampson; Alexis Fire Equipment Company (fire trucks, 1947–present)
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