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  2. Whole product - Wikipedia

    en.wikipedia.org/wiki/Whole_product

    In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “Marketing Management” Kotler drew attention to the fact that consumers purchase more than the core product itself. And ...

  3. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Transactional Model of Communication. Communication can be defined as the process of using, word, sound, or visual cues to supply information to one or more people. [10] A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. [11]

  5. Development communication - Wikipedia

    en.wikipedia.org/wiki/Development_communication

    These policies are products of Development Communication initiatives that can influence decision makers or the government in enacting pertinent laws for the benefit of the publics. Development communication's process is akin to policy science as both recognizes the context or the environment where humans socially interact.

  6. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience .

  7. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    Communication is commonly defined as the transmission of information.Its precise definition is disputed and there are disagreements about whether unintentional or failed transmissions are included and whether communication not only transmits meaning but also creates it.

  8. Conway's law - Wikipedia

    en.wikipedia.org/wiki/Conway's_law

    Evidence in support of Conway's law has been published by a team of Massachusetts Institute of Technology (MIT) and Harvard Business School researchers who, using "the mirroring hypothesis" as an equivalent term for Conway's law, found "strong evidence to support the mirroring hypothesis", and that the "product developed by the loosely-coupled ...

  9. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]