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The company shifted to a licensing model. As of 2019, it has over 30 licensees and is operating in more than 90 countries. [5]King Koil ventured into the United Arab Emirates in 1993, collaborating with its licensee, Dubai Furniture Manufacturing Company (DFMC), which became the first licensee in the Middle East, and now it operates 15 King Koil showrooms in the UAE.
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Edwards took the name "Sealy" for his new company and expanded it to a national market. Due to lack of funding for manufacturing, Sealy expanded using a licensing-expansion similar to that of Coca-Cola. By 1920, Sealy had 28 licensed plants and was the first mattress company to expand using a licensing program.
Tempur-Pedic International, Inc., now part of Tempur Sealy International, is a manufacturer and distributor of mattresses and pillows made from viscoelastic foam. The company is headquartered on the Coldstream Research Campus in Lexington, Kentucky and has manufacturing plants in Duffield, Virginia and Albuquerque, New Mexico. [1] [2]
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