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Suyen Corporation is most known for its clothing brand Bench which is the flagship brand of the company. [3] it also owns other local clothing brands such as Human, its streetwear line and Kashieca, which caters to young women. Suyen also manages Bench Skin Expert, Bench Fix Salon, Bench Barbers, and PCX - a cosmetics and beauty shop.
Bench was established in 1987 by Ben Chan.Its first outlet was a small store selling men's t-shirts [1] in an outlet of the SM Department Store (now SM Store). [2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.
Clothing brands of the Philippines (1 C, ... Pages in category "Philippine brands" ... Philippine National Oil Company;
Shoe companies of the Philippines (1 C, 1 P) Pages in category "Clothing brands of the Philippines" The following 3 pages are in this category, out of 3 total.
The brand's first international endorser was the Irish boy band Boyzone in 1995, followed by Mandy Moore in 2002. [7] In 2011, the brand signed Gossip Girl Ed Westwick [8] as an international celebrity endorser. [9] Thai actor Mario Maurer become an international endorser for this clothing brand. [10]
Chan promotes the terno, selling the clothing apparel in his store. Suyen is a partner of the Ternocon convention and competition. [5] He also introduced Italian furniture brands in the Philippines such as Cappellini and Foscarini which led to him being conferred the Order of the Star of Italy in 2019. [1]
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Tribal Street wear is a lifestyle clothing brand that has made an impact from West to East U.S.A. and even overseas. [2] [3] Tribal became popular in countries like Germany and Japan where the interest in Latino culture has paved the way for California designers to sell street wear. [4] Bobby wanted his clothing to appeal to a wide customer ...