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In the same year Lilien G. L. and A. Rangaswamy published Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, [3] Fildes and Ventura [4] praised the book in their review, while noting that a fuller discussion of market share models and econometric models would have made the book better for teaching and that "conceptual ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 21 February 2025. Cloud-based presentation software Google Slides An example of a Google Slides presentation Developer(s) Google LLC Initial release March 9, 2006 ; 18 years ago (2006-03-09) Stable release(s) Android 1.25.072.01 / 12 February 2025 ; 9 days ago (2025-02-12) iOS 1.2025.07200 / 18 February ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
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The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
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An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.
A survey among software engineering experts revealed, however, that documentation is by no means considered unnecessary in agile development. Yet it is acknowledged that there are motivational problems in development, and that documentation methods tailored to agile development (e.g. through Reputation systems and Gamification) may be needed ...