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Effective frequency refers to the minimum number of media exposures in order to achieve a specified communication goal Effective reach refers to the reach (% of households or people) at the effective frequency level. Gross Ratings Points (GRPs) is defined as reach multiplied by frequency and is a measure of overall campaign weight or intensity
Canal Street sign View along Canal Street Houses on Canal Street. Canal Street is a residential street in Jericho, an inner suburb of Oxford, England, northwest of the city centre. [1] [2] Jericho Street Fair, held in Canal Street each summer. The annual Jericho Street Fair takes place in Canal Street, normally close to 11 June, the feast day ...
Since reach is a time-dependent summary of aggregate audience behavior, reach figures are meaningless without a period associated with them: an example of a valid reach figure would be to state that "[example website] had a one-day reach of 1565 per million on 21 March 2004" (though unique users, an equivalent measure, would be a more typical ...
The NFC wild-card game between the Los Angeles Rams and Minnesota Vikings is being moved to Arizona, the NFL announced Thursday. The game remains scheduled for Monday at 5 p.m. PT, but will now be ...
Josh Hubbard scored 21 points as No. 17 Mississippi State smothered visiting South Carolina in an 85-50 rout in both teams' Southeastern Conference opener Saturday in Starkville, Miss.
Four people have been arrested on suspicion of murdering a man in his 20s. The victim was found seriously injured in Eldon Lane near Bishop Auckland, County Durham, at just before 03:00 GMT on ...
A reach is a segment of a stream, river, or arm of the sea, [citation needed] usually suggesting a straight, level, uninterrupted stretch. [1] [2] They are traditionally defined by the capabilities of sailing boats, as a stretch of a watercourse which, because it is straightish, can be sailed in one "reach" (that is, without tacking).
Beyond the Reach is a 2014 American thriller film directed by Jean-Baptiste Léonetti from a screenplay by Stephen Susco, based on Robb White's 1972 novel Deathwatch. The film stars Michael Douglas (who also produced), Jeremy Irvine , Hanna Mangan-Lawrence , and Ronny Cox .
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