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Impulse is a perfume manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in London, United Kingdom. Introduced as a 'perfume deodorant' in South Africa in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse."
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In addition, some countries (such as South Africa) introduced the brand as EGO until 2002. [4] [5] Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used.
By 2013, Bond No. 9 produced over 60 fragrances, including exclusive co-branded fragrance productions for Saks Fifth Avenue and Harrods. [6] Most of the fragrances were inspired by New York City neighborhoods, including Central Park South , Madison Square Park , Manhattan , and many others. [ 7 ]
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A 1968 magazine ad of Elizabeth Arden in Persian, in Zan-e Rooz. The company was founded as Red Door salon on Fifth Avenue in 1910. [3] Arden's company was then sold to Eli Lilly and Company in 1971 for $38 million ($285,889,893 today).
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