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Paper doll with clothes. Book publishing companies that followed in the production of paper dolls or cut-outs were Lowe, Whitman, Saalfield and Merrill among others. Movie stars and celebrities became the focus in the early days of paper dolls in the USA. Paper dolls are still produced and Whitman and Golden Co. still publish paper dolls.
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The original dolls, a series of simple, static images, could be moved about and layered on top of one another to look as if the doll image was wearing the clothing. Using computer graphics had the advantage over traditional paper dolls in allowing multiple layers to move in unison, including visually separate pieces, giving an illusion of depth ...
Paper doll portraying actress Norma Talmadge and some of her film costumes, 1919. Paper dolls are cut out of paper, with separate clothes that are usually held onto the dolls by folding tabs. They often reflect contemporary styles, and 19th century ballerina paper dolls were among the earliest celebrity dolls.
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American tailor and manufacturer Ebenezer Butterick met the demand with paper patterns that could be traced and used by home sewers. The patterns, sold in small packets, became wildly popular. Several pattern companies soon established themselves. Women's magazines also carried sewing patterns, and continued to do so for much of the 20th century.