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Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
History of Western typography. A piece of cast metal type, Garamond style long s / i ligature. See also: movable type. Modern typographers view typography as a craft with a very long history tracing its origins back to the first punches and dies used to make seals and coinage currency in ancient times.
1890–1914. Art Nouveau posters and graphic arts flourished and became an important vehicle of the style, thanks to the new technologies of color lithography and color printing, which allowed the creation of and distribution of the style to a vast audience in Europe, the United States and beyond. Art was no longer confined to art galleries ...
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [ 1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
The History of Graphic Design is a two-volume series on the history of graphic design written by Jens Müller and edited by Julius Wiedemann. [ 1] The first volume originally published in 2017, deals with the history of graphic design from 1890 to 1959. The second volume, published in 2018, covers from 1960 to the late 2010s. [ 2]
Italy. Liberty style ( Italian: stile Liberty [ˈstiːle ˈliːberti]) was the Italian variant of Art Nouveau, which flourished between about 1890 and 1914. It was also sometimes known as stile floreale ("floral style"), arte nuova ("new art"), or stile moderno ("modern style"). It took its name from Arthur Lasenby Liberty and the store he ...
Modern typography reflected a modern, universal method of communication. This design concept assumes passive, almost automatic – subconscious visual experience. It counts on rationality of both, graphic designer/producer of the message and the audience that is receiving the message. The act of perception that is involved is the simple act of ...
A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1] [2] It expanded on and formalized the modernist typographic innovations of the 1920s that ...