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Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Since impressionism the modern art styles were reflected in graphic design and typography too. Around 1890 art nouveau became popular. Its floral ornaments, the curved forms, as well as the emphasis on graphical realisation inspired the type designers of the start of the 20th century.
The History of Graphic Design is a two-volume series on the history of graphic design written by Jens Müller and edited by Julius Wiedemann. [ 1] The first volume originally published in 2017, deals with the history of graphic design from 1890 to 1959. The second volume, published in 2018, covers from 1960 to the late 2010s. [ 2]
1890–1914. Art Nouveau posters and graphic arts flourished and became an important vehicle of the style, thanks to the new technologies of color lithography and color printing, which allowed the creation of and distribution of the style to a vast audience in Europe, the United States and beyond. Art was no longer confined to art galleries ...
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [ 1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Italy. Liberty style ( Italian: stile Liberty [ˈstiːle ˈliːberti]) was the Italian variant of Art Nouveau, which flourished between about 1890 and 1914. It was also sometimes known as stile floreale ("floral style"), arte nuova ("new art"), or stile moderno ("modern style"). It took its name from Arthur Lasenby Liberty and the store he ...
Ben Day process. The Ben Day process is a printing and photoengraving technique for producing areas of gray or (with four-color printing) various colors by using fine patterns of ink on the paper. It was developed in 1879 [ 1] by illustrator and printer Benjamin Henry Day Jr. (son of 19th-century publisher Benjamin Henry Day ). [ 2]
Modern typography reflected a modern, universal method of communication. This design concept assumes passive, almost automatic – subconscious visual experience. It counts on rationality of both, graphic designer/producer of the message and the audience that is receiving the message. The act of perception that is involved is the simple act of ...