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Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [ 1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Since impressionism the modern art styles were reflected in graphic design and typography too. Around 1890 art nouveau became popular. Its floral ornaments, the curved forms, as well as the emphasis on graphical realisation inspired the type designers of the start of the 20th century.
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
The History of Graphic Design is a two-volume series on the history of graphic design written by Jens Müller and edited by Julius Wiedemann. [ 1] The first volume originally published in 2017, deals with the history of graphic design from 1890 to 1959. The second volume, published in 2018, covers from 1960 to the late 2010s. [ 2]
Prominent graphic artists and illustrators in the style included Jan Toorop, whose work inclined toward mysticism and symbolism, even in his posters for salad oil. In their colors and designs, they also sometimes showed the influence of the art of Java. [64] Important figures in Dutch ceramics and porcelain included Jurriaan Kok and Theo ...
1890–1914. Art Nouveau posters and graphic arts flourished and became an important vehicle of the style, thanks to the new technologies of color lithography and color printing, which allowed the creation of and distribution of the style to a vast audience in Europe, the United States and beyond. Art was no longer confined to art galleries ...
The Liberty style in interior design and furniture had three distinct tendencies. The first was very floral and sculptural, following the model of England and France. The major designers in this style were Vittorio Valebrega and Agostino Lauro, and particularly the furniture manufacturer Valabrega, which produced works in series.
Modern typography reflected a modern, universal method of communication. This design concept assumes passive, almost automatic – subconscious visual experience. It counts on rationality of both, graphic designer/producer of the message and the audience that is receiving the message. The act of perception that is involved is the simple act of ...