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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. [32] [33] One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock and accurately measure responses.
Email spam. An folder filled with spam messages. Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email ( spamming ). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. [ 1]
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Chain letter. A chain letter is a message that attempts to convince the recipient to make a number of copies and pass them on to a certain number of recipients. The "chain" is an exponentially growing pyramid (a tree graph) that cannot be sustained indefinitely. Common methods used in chain letters include emotionally manipulative stories, get ...
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Permission marketing allows consumers to choose whether or not to be subjected to marketing [dubious – discuss]. This choice can result in better engagement. For example, consumers are more likely to open an email marketing message if they "double opt-in" than a regular "single opt-in." By targeting volunteers, permission marketing improves ...
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [ 3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
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