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Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
A diagram of a link farm. Each circle represents a website, and each arrow represents a pair of hyperlinks between two websites. On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. [1] In graph theoretic terms, a link farm is a clique.
Link spam is defined as links between pages that are present for reasons other than merit. [16] Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the HITS algorithm.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
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Search engine marketing is also a method of business analytics, which is mainly aimed at providing useful information for organizations to find business opportunities and generate profits. SEM can help organizations optimize their marketing and gather more audience and create more customers. [6]
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