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Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling , Ambrosia , Bird's Custard , Angel Delight , Homepride cooking sauces, Lyons , Sharwood's , Loyd Grossman sauces, Oxo , Bisto , Batchelors and Plantastic.
Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964. [4] [5] Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers.
Download QR code; Print/export Download as PDF; ... Pages in category "Premier Foods brands" The following 33 pages are in this category, out of 33 total.
In 2012, Premier Foods sold its sweet spreads and jellies business to US multi-national Hain Celestial Group for £200 million. [13] In 2013 James Robertson and Sons Ltd, first incorporated in 1903 was dissolved. In 2015, James Robertson and Sons Ltd was incorporated by James Robertson's great-great-grandson (also James Robertson).
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LONDON -- Premier Foods (ISE: PFD.L) advanced 2 pence to 68 pence in early London trading after the group announced a 200 million pound disposal. Premier, which claims to be Britain's largest ...
However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.
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