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SPARQ was a US -based company started in 2004 to create a standardized test for athleticism called the 'SPARQ Rating' and to sell training equipment and methods to help improve athleticism focused on the high school athlete (an "SAT" for athletes). 'SPARQ' was an acronym it stands for: Speed, Power, Agility, Reaction and Quickness. [1].
Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
The Nike Football Academy was an English football academy funded and administered by Nike, Inc. The academy had a revolving squad of unsigned under-20 players and was run with the intention of helping them find a professional club. The academy was based at St George's Park National Football Centre. [2] The squad was made up of players scouted ...
The cup was created to train the American soccer team and to popularize the sport in the US before the men's 1994 FIFA World Cup. [1] Originally known as the U.S. Cup, the name was changed to the Nike U.S. Cup after Nike, Inc. signed a ten-year, $120 million contract with the United States Soccer Federation to sponsor the U.S. national teams in October 1997.
Write the Future. Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. [1][2] The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne ...
Nike, Inc.[ note 1 ] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [ 6 ] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 7 ][ 8 ]
Nike is again (also in 1994) named "Advertiser of the Year" by the Cannes Advertising Festival. Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract. Nike launches a partnership with football player Cristiano Ronaldo. 2004 Phil Knight steps down as the CEO and President of Nike, but continues as chairman.
Raveling became Sonny's competitor in the same position at Nike. [5] Vaccaro was a key figure in the O'Bannon v. NCAA lawsuit, which allowed players to be compensated for appearances in video games. [ 6 ]