Search results
Results from the WOW.Com Content Network
Hey Kid, Catch! " Hey Kid, Catch! " is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980. The 60-second commercial won a Clio Award for being one of the best television ...
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Two years later, Pepsi's attempts to make Madonna a new Pepsi spokesperson ended with the infamous "Like a Prayer" incident when Madonna's video brought charges of anti-Catholicism to the company. In August 2002, Pepsi pulled a national, 30-second commercial featuring multiplatinum rapper Ludacris from the air after Fox's Bill O'Reilly called ...
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin ...
Cosby attributing his success in the field, 1984 Anthony Tortorici, director of public relations at Coca-Cola, told Black Enterprise magazine in 1981 that the "three most believable personalities are God, Walter Cronkite, and Bill Cosby." At the peak of his advertising career in the mid-1980s, Cosby had a Q Score of 70, meaning that 70 percent of those responding to a survey of 1,000 United ...
RC Cola. Website. www.pepsi.com. Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars". [2]
September 5, 2024 at 9:00 AM. Pepsi and Paramount Global will travel back in time in a big bid to prove the TV commercial still has a future. Starting Thursday, the soda giant will launch a ...
In 2006, the song was used again in a Coca-Cola commercial in the Netherlands, performed by Dutch singer Berget Lewis. [12] In 2010, Coca-Cola once again used the song in a television commercial featuring the entire line of its sponsored NASCAR Sprint Cup drivers. The commercial included the drivers singing the song while driving in a race. [13]