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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
With 25 seconds left, Jordan made a 3-point-game-winning basket. The Bulls went on to win the NBA Finals in game 6. [2] The shoes that Jordan wore in game 5 became known as the "Flu Game shoes", even though it was later revealed in The Last Dance that Jordan was suffering from food poisoning during the game. [1]
Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components.
The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.
In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12] North Carolina Tar Heels basketball team started wearing the Jumpman logo in 1998. [13] The Michigan Wolverines announced in July 2015 that it would switch from sponsorship by Adidas to Nike. The ...
In August 2019, the British e-commerce company Farfetch, purchased Off-White's parent organization New Guards Group for US$675 million. [8] In July 2021, LVMH announced it would be taking a 60% stake in Off-White, with Farfetch retaining the remaining 40%. [9] [10] [11] However, Abloh owned the trademark for Off-White. [12] [13]
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