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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [23]
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Brolly, the U.K. digital insurance app, has been acquired by incumbent Direct Line Group. The terms of the acquisition aren't being disclosed, while the transaction is expected to formally close ...
Following the bailout of RBS by the Government of the United Kingdom in 2008, the European Union demanded that certain group assets be sold off, including the insurance division. In February 2012, Churchill became part of the new Direct Line Group, which was created ahead of a divestment that was completed in February 2014. [4]
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She also was a non-executive director of Admiral Group between 2015 and 2017. [3] In 2017, she left Prudential to join the Direct Line Group (DLG) as chief financial officer. At the time, she was the only woman on the executive committee of DLG. [4] In May 2019, James succeeded Paul Geddes as CEO of DLG. [5]
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