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  2. Biochemical oxygen demand - Wikipedia

    en.wikipedia.org/wiki/Biochemical_oxygen_demand

    BOD test bottles at the laboratory of a wastewater treatment plant. Biochemical oxygen demand (also known as BOD or biological oxygen demand) is an analytical parameter representing the amount of dissolved oxygen (DO) consumed by aerobic bacteria growing on the organic material present in a water sample at a specific temperature over a specific time period.

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  4. Chemical oxygen demand - Wikipedia

    en.wikipedia.org/wiki/Chemical_oxygen_demand

    Measurements were called oxygen consumed from permanganate rather than organic substances' oxygen demand. Potassium permanganate's effectiveness at oxidizing organic compounds varied widely, and in many cases, biochemical oxygen demand (BOD) measurements were often much greater than results from COD measurements. This indicated that potassium ...

  5. Wastewater quality indicators - Wikipedia

    en.wikipedia.org/wiki/Wastewater_quality_indicators

    Both the BOD and COD tests are a measure of the relative oxygen-depletion effect of a waste contaminant. Both have been widely adopted as a measure of pollution effect. Any oxidizable material present in an aerobic natural waterway or in an industrial wastewater will be oxidized both by biochemical (bacterial) or chemical processes.

  6. Why BMI is not the obesity measurement we need - AOL

    www.aol.com/why-bmi-not-obesity-measurement...

    A panel of global experts explains why BMI is not the most helpful measurement of body weight, and how else doctors can diagnose obesity. Image credit: VICTOR TORRES/Stocksy.

  7. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Thus systematic planning is required at all the stages of the marketing research process. The procedures followed at each stage are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses.

  8. BMI is wrong way to measure obesity, researchers say - AOL

    www.aol.com/bmi-wrong-way-measure-obesity...

    A group of 58 researchers is calling for a new, better way to measure obesity. The global team’s recommendations were published in The Lancet Diabetes & Endocrinology on Jan. 14. Body mass index ...

  9. AOL Mail

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!