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He promoted the company's products through heavy editorial-style advertisements in MM2K and, led by flagship products like Myoplex (a meal replacement powder), the creatine supplement Phosphagen, and HMB, he eventually rose to the forefront of the nutritional supplement industry, where he remained for more than five years.
He promoted the company's products through heavy editorial-style advertisements in MM2K, and, led by products like Myoplex Protein Supplement, Phosphagen and HMB, this eventually made EAS a leading player in the nutritional supplement industry. [citation needed] In 1999, North Castle Partners purchased EAS for $160 million. Phillips retained ...
A meal replacement is a drink, bar, soup, etc. intended as a substitute for a solid food, usually with controlled quantities of calories and nutrients. Some drinks come in powdered form or pre-mixed health shakes that can be cheaper than solid foods with identical health qualities.
[17] [30] Total diet replacement programs are the modern formulations regulated in Europe and Canada to ensure the recommended daily intake of necessary nutrients, vitamins and electrolyte balance. Compared to older VLCD formulas, the total diet replacements better preserve lean body mass, reduce known side effects and improve nutritional ...
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MET-Rx's meal replacements and protein powders contain a proprietary blend (known as METAMYOSYN) which consists of ingredients such as whey protein, calcium caseinate, egg albumen and milk protein isolate, combined with maltodextrin, vitamins, minerals and added amino acids.
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