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Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90.
The Excellence Theory explained that the value of public relations lies in organization-public relations. Good relationship with its strategic publics is helpful for an organization to develop and achieve goals desired by both the organization and its publics, reduce costs of negative publicity, and increase revenue by providing products and services needed by stakeholders. [2]
He has received awards and honors from the Public Relations Society of America and the Institute for Public Relations Research. A Festschrift , "The future of excellence in public relations and communication management: challenges for the next generation" was published to mark his retirement in 2005 [ 4 ]
The concept of dialogue has its roots in various disciplines such as philosophy, rhetoric, psychology, and relational communication. [2] Philosophers and rhetoricians have long perceived dialogue as one of the most ethical forms of communication and as one of the central means of separating truth from falsehood.
The four relational models are as follows: Communal sharing (CS) relationships are the most basic form of relationship where some bounded group of people are conceived as equivalent, undifferentiated and interchangeable such that distinct individual identities are disregarded and commonalities are emphasized, with intimate and kinship relations being prototypical examples of CS relationship. [2]
After a public relations practitioner has been working in the field, they develop relationships with the media and other influencers that become an asset, especially for those in media relations. Media directories are also available that offer extensive lists of broadcast, print and online media that list the names of editors, deadlines and the ...
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The theory also resembles theories of consumer behavior, health communication, media exposure, and political communication popular in other domains of communication research. However, the situational theory of publics contains more variables and has a more developed system of measurement and analysis than these other theories. As a result, it ...