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  2. 5 Companies Behind Walmart’s Great Value Brand Products - AOL

    www.aol.com/finance/6-companies-behind-walmart...

    Walmart's Great Value line of products spans hundreds of goods. This includes things like pasta, frozen meals, peanut butter, bread, desserts and canned goods. It even includes nonperishables like...

  3. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Sales Funnel or Purchase Funnel: The sales or purchase funnel (sales from the seller's perspective and purchase from the buyer's perspective) guides potential customers through stages of awareness, interest, desire, and action, culminating in a purchase decision. It is a subset of full funnel marketing, centered specifically on the conversion ...

  4. List of Walmart brands - Wikipedia

    en.wikipedia.org/wiki/List_of_Walmart_brands

    Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice , Walmart, and Member's Mark (Sam's Club), per ...

  5. Funnel chart - Wikipedia

    en.wikipedia.org/wiki/Funnel_chart

    A typical example of a funnel chart starts with the sales leads on top, then down to the qualified leads, the hot leads and the closed deals. A business is bound to lose some number of potential deals at each step in the sales process and this is represented by the narrowing sections as you move from the top section (the widest) to the bottom section (the narrowest.)

  6. Wal-Mart: The High Cost of Low Price - Wikipedia

    en.wikipedia.org/wiki/Wal-Mart:_The_High_Cost_of...

    Wal-Mart: The High Cost of Low Price is a 2005 documentary film by director Robert Greenwald and Brave New Films about the American multinational corporation and retail conglomerate Walmart. [2] The film presents a negative picture of Walmart's business practices through interviews with former employees, small business owners, and footage of ...

  7. Funnel analysis - Wikipedia

    en.wikipedia.org/wiki/Funnel_analysis

    An example of funnel visualization. Funnel analysis involves mapping and analyzing a series of events that lead towards a defined goal, like an advertisement-to-purchase journey in online advertising, or the flow that starts with user engagement in a mobile app and ends in a sale on an eCommerce platform.

  8. List of brand name food products - Wikipedia

    en.wikipedia.org/wiki/List_of_brand_name_food...

    This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list ...

  9. Conversion funnel - Wikipedia

    en.wikipedia.org/wiki/Conversion_funnel

    Only a small proportion of those seeing the advertisement or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.