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The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. [21] Louis Vuitton had observed that the HJ Cave Osilite [22] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. [21]
In 2014, LVMH opened the Fondation Louis Vuitton pour la Creation in a new building designed by Frank Gehry in the Bois de Boulogne in Paris. The Fondation is designed as the Group's own museum to present its collections and organize major world-class art exhibitions.
In 2008, Arnault was named deputy chief of the designer Christian Dior Couture, which she quit in 2013 to join Louis Vuitton as a director and executive vice president. [ 14 ] [ 15 ] In May 2014, Arnault started the LVMH Prize, an international competition for young fashion designers.
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Vuitton has the Community trademark 'Vuitton' as well as the French trademarks 'Louis Vuitton' and 'LV'. These are widely accepted for having a well-renowned reputation. In 2003, Vuitton detected that if internet users entered his trademark terms into Google's search engine, they would be directed to websites selling imitations of Vuitton's products, under the heading of 'sponsored links'.