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  2. Media studies - Wikipedia

    en.wikipedia.org/wiki/Media_studies

    In the Netherlands, media studies is split into several academic courses, such as (applied) communication sciences, communication and information sciences, communication and media, media and culture or theater, and film and television sciences. While communication sciences focuses on the way people communicate, be it mediated or unmediated ...

  3. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    GS are the rewards people seek from media, while GO are the rewards people receive from media. [citation needed] In their study, they found that correlations between individual GS and non-corresponding GOs were generally much lower, indicating considerable promise for a sought versus obtained conceptualization of uses and gratifications. [23]

  4. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.

  5. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    The use and importance of social media in communications and public relations has grown drastically over the years and is now a staple in advertisements to mass audiences. For many newer companies and businesses geared towards young people, social media is a tool for advertising purposes and for growing brands.

  6. Communication studies - Wikipedia

    en.wikipedia.org/wiki/Communication_studies

    Communication studies is often perceived by many in society as being primarily centered around the media arts, however, those that become communication studies graduates could move on to have careers in areas ranging from media arts to public advocacy to marketing to non-profit organizations and even more.

  7. Media system dependency theory - Wikipedia

    en.wikipedia.org/wiki/Media_system_dependency_theory

    Media dependency theory states two specific conditions under which people's media needs, and consequently people's dependency on media and the potential for media effects, are heightened. The first condition of heightened media needs occurs when the number of media and centrality of media functions in a society are high.

  8. Human communication - Wikipedia

    en.wikipedia.org/wiki/Human_communication

    The reason is that face-to-face communication can provide non-verbal messages including gestures, eye contact, touch, and body movement. However, the virtual communications, such as email, only have verbal information which will make team members more misunderstanding of the knowledge due to their different comprehension of the same words. On ...

  9. Media literacy - Wikipedia

    en.wikipedia.org/wiki/Media_literacy

    Media literacy education is the process used to advance media literacy competencies, and it is intended to promote awareness of media influence and create an active stance towards both consuming and creating media. [12] Media literacy education is taught and studied in many countries around the world. [13]